# Before You Go

> Before You Go is a product discovery recovery tool for Shopify and Shopware stores. When a visitor lands on a product page and leaves without finding the right product, the app shows a full page of personalized product recommendations — rendered natively inside the store's theme — so the visitor sees alternatives the store already sells. Conservative session-based click attribution means merchants only see revenue that's real. Flat monthly fee, no commission, no revenue share.
>
> **What's on the site:** product overview (/), how the recovery flow works (/how-it-works), pricing (/pricing), founder background (/about), comparison pages against popular exit-intent and CRO tools (/vs/*), alternative-tool listicles (/alternatives/*, /best/*), and editorial guides on bounce-rate, attribution, and product discovery (/blog/*).
>
> **Who built it:** Sergey Zelenov, Senior Software Engineer at MongoDB, building Before You Go as a side project. Previously co-founded Recova/Nunami, a competing product in the same space — informs the product's anti-affiliate-network, anti-rev-share design.
>
> **Pricing:** Free Starter plan (no credit card), Growth at $29/mo, Enterprise at $99/mo.

## Product

- [Homepage](https://beforeyougo.tech/.md): overview, problem framing, how it works
- [How it works](https://beforeyougo.tech/how-it-works.md): visual walkthrough of detection, recovery page, click tracking, attribution
- [Pricing](https://beforeyougo.tech/pricing.md): plan tiers and what's included
- [About](https://beforeyougo.tech/about.md): founder background and product philosophy
- [Install](https://beforeyougo.tech/install.md): direct install links for Shopify and Shopware
- [FAQ](https://beforeyougo.tech/faq.md): straight answers on product, integration, attribution, pricing, and data
- [Privacy](https://beforeyougo.tech/privacy.md): how this site handles visitor data (GA4, server logs, no dark patterns)

## Indexes

- [Writing](https://beforeyougo.tech/blog.md): unified index of comparisons, alternatives, best-of, and editorial posts
- [Comparisons index](https://beforeyougo.tech/vs.md): all side-by-side reads vs popup tools, exit-recovery apps, and conversion suites
- [Alternatives index](https://beforeyougo.tech/alternatives.md): five-tool roundups for competitor alternatives and category alternatives
- [Best-of index](https://beforeyougo.tech/best.md): ranked roundups for Shopify and Shopware CRO

## Use cases

- [For fashion stores](https://beforeyougo.tech/for/fashion.md): how Before You Go addresses single-PDP exits in broad fashion catalogs — discovery framing, brand-fit notes, mobile considerations
- [For cosmetics stores](https://beforeyougo.tech/for/cosmetics.md): how Before You Go addresses the shade/finish/formula matrix — vertical CTR notes, dietary and certification tagging
- [For food and snacks stores](https://beforeyougo.tech/for/food-and-snacks.md): how Before You Go addresses flavour, dietary fit, and portion-size adjacency — Wild Tree live demo, repeat-purchase economics, gift-format surfacing

## Comparisons

- [Before You Go vs Nosto](https://beforeyougo.tech/vs/nosto.md): Nosto is an enterprise Commerce Experience Platform — search, merchandising, and recommendations across the whole funnel. Before You Go runs the single discovery recovery moment as a visitor leaves. Different weight class, adjacent jobs.
- [Before You Go vs Upsell.com (formerly ReConvert)](https://beforeyougo.tech/vs/upsell-com.md): Upsell.com (formerly ReConvert) optimizes the moment after the order. Before You Go runs the moment before the visitor leaves without ordering. Different stages of the same funnel.
- [Before You Go vs Rebuy](https://beforeyougo.tech/vs/rebuy.md): Rebuy personalizes recommendations on PDPs, cart drawers, and checkout. Before You Go runs the discovery recovery moment as a visitor leaves. Adjacent surfaces, complementary tools.
- [Before You Go vs Klaviyo Forms](https://beforeyougo.tech/vs/klaviyo-forms.md): Klaviyo Forms is the popup layer of an email and SMS marketing platform. Before You Go is a non-popup product discovery recovery page. Different problems — most stores end up running both.
- [Before You Go vs Nunami](https://beforeyougo.tech/vs/nunami.md): Both products solve exit recovery. They make different choices on attribution, pricing, and integration. Here's what's different and why.
- [Before You Go vs Bounce Commerce](https://beforeyougo.tech/vs/bounce-commerce.md): Bounce Commerce is an affiliate-network-based exit recovery tool that takes a commission on attributed orders. Before You Go is a flat-fee, no-commission alternative with click-based attribution.
- [Before You Go vs Privy](https://beforeyougo.tech/vs/privy.md): Privy is an email + SMS + popup tool focused on list growth and recovery emails. Before You Go is on-site product discovery recovery. Complementary, not overlapping.
- [Before You Go vs Wisepops](https://beforeyougo.tech/vs/wisepops.md): Wisepops is a popup-builder with AI campaigns and segmentation. Before You Go is a non-popup product discovery page that runs natively in the theme. Different category entirely.
- [Before You Go vs Justuno](https://beforeyougo.tech/vs/justuno.md): Justuno is a conversion suite — popups, banners, upsell widgets. Before You Go is a focused product discovery recovery page. Different scope, different cost, different attribution model.
- [Before You Go vs OptiMonk](https://beforeyougo.tech/vs/optimonk.md): OptiMonk is a popup tool — emails, discounts, exit-intent overlays. Before You Go is a full-page product discovery experience native to your theme. Different category, different mechanic.

## Alternatives

- [5 alternatives to exit-intent popups for Shopify and Shopware](https://beforeyougo.tech/alternatives/exit-intent-popup.md): Exit-intent popups have a fatigue problem. Here are five non-popup ways to recover wandering visitors — including full-page, on-site, and email-driven approaches.
- [5 alternatives to Justuno for Shopify and Shopware merchants](https://beforeyougo.tech/alternatives/justuno.md): If Justuno's $399 AI tier or its multi-format CRO suite isn't the right shape for your store, here are five tools merchants pick instead.
- [5 alternatives to OptiMonk for Shopify and Shopware merchants](https://beforeyougo.tech/alternatives/optimonk.md): If you've outgrown OptiMonk's popup model or want a flat-fee, no-popup alternative, here are the five tools merchants actually pick.

## Best-of lists

- [The 7 best Shopify CRO apps for home décor stores in 2026](https://beforeyougo.tech/best/shopify-cro-apps-home-decor-stores-2026.md): Seven Shopify CRO apps that solve the real home décor problems — discovery, in-room visualization, financing, search, reviews — ranked by which job to solve first.
- [The 7 best Shopify CRO apps for high-AOV stores in 2026](https://beforeyougo.tech/best/shopify-cro-apps-high-aov-stores-2026.md): Seven Shopify CRO apps that work for premium and high-AOV brands — discovery recovery, nurture, trust signals, concierge support, premium logistics. Honest pricing.
- [The 7 best Shopify CRO apps for fashion stores in 2026](https://beforeyougo.tech/best/shopify-cro-apps-fashion-stores-2026.md): Seven Shopify CRO apps that solve real problems for fashion brands — discovery, reviews, mobile, search, post-purchase — ranked by which job to solve first.
- [The 5 best Shopware conversion apps in 2026](https://beforeyougo.tech/best/shopware-conversion-apps.md): Shopware has a smaller but rapidly maturing app ecosystem. Five apps merchants actually install for CRO — and which moment of the funnel each one solves.
- [The 7 best Shopify exit-intent apps in 2026](https://beforeyougo.tech/best/shopify-exit-intent-apps.md): Seven Shopify apps that act on the moment a visitor is about to leave — popups, full-page recovery, affiliate-network publishers — compared honestly.
- [The 7 best Shopify CRO apps in 2026](https://beforeyougo.tech/best/shopify-cro-apps.md): A merchant-honest review of seven Shopify CRO apps — what each one is actually for, when to pick it, and what it costs.

## Editorial

- [Homepage exits vs product page exits: same metric, different problem](https://beforeyougo.tech/blog/homepage-exits-vs-product-page-exits.md): A bounce on the homepage and a bounce on a product page get counted the same way in analytics, but they describe two completely different failures — and only one of them is fixable inside the store.
- [Where Shopify visitors actually leave (it's not the checkout)](https://beforeyougo.tech/blog/where-shopify-visitors-actually-leave.md): Most merchants assume the leak is in the cart. GA4's path and exit reports tell a different story — the majority of sessions die on the product page, before checkout ever loads.
- [Shopify product page bounce rate: what's normal in 2026](https://beforeyougo.tech/blog/shopify-product-page-bounce-benchmarks.md): Cross-vertical bounce rate benchmarks for Shopify product pages, where the numbers come from, and what's actually addressable.
- [Why product-page bounces aren't an exit-intent problem](https://beforeyougo.tech/blog/product-page-bounces-arent-exit-intent.md): Exit-intent tools assume the visitor is leaving the store. But on product pages, most visitors are just leaving that one product — they want a different one.
- [Honest attribution: what affiliate networks aren't telling you](https://beforeyougo.tech/blog/honest-attribution.md): When an exit-recovery tool reports $X recovered revenue, what they actually mean is 'orders that happened after a click.' That's not the same thing.
- [Most recommendation engines just show bestsellers and call it personalization](https://beforeyougo.tech/blog/recommendation-engines-vs-bestsellers.md): Co-views, co-clicks, co-purchases, and content similarity blended with explicit weights produce a recommendation that understands context. A bestseller list ranked by total sales does not.
- [Recovery page click-through rates vary wildly by vertical — and the engine doesn't care](https://beforeyougo.tech/blog/recovery-page-ctr-by-vertical.md): Cosmetics stores see 30-45% CTR on the recovery page. Building materials see 8-10%. Same engine, same layout — the difference is entirely in how people shop for the category.
- [Your CRO tool might be grading its own homework](https://beforeyougo.tech/blog/cro-tool-grading-own-homework.md): When the vendor sets the attribution rules, builds the dashboard, and charges a commission on the dashboard number, the incentive to keep that number truthful is structurally absent.
- [The back button is part of how people shop](https://beforeyougo.tech/blog/back-button-is-part-of-search.md): Hitting back on a product page rarely means rejecting the store. More often it's a return to the search results page, which is the most efficient discovery interface a visitor has open.
- [The popup reflex: why dismiss-without-reading is the dominant behavior](https://beforeyougo.tech/blog/the-popup-reflex.md): Ten years of exit-intent popups have trained shoppers to close anything that interrupts. The X button is muscle memory now, and tools that compete against that reflex are competing against the behavior they helped create.
- [Three stores, three currencies, one recovery page that looks like the storefront](https://beforeyougo.tech/blog/native-rendering-three-stores.md): A UK trade-supplies catalog, a UAE snack store, and a Brazilian protein-bar brand all run the same recovery page — and on each one you can't tell where the store ends and the recovery experience begins.